Do you want to market on TikTok, the favorite app from Generation Z? Social media managers and marketers know how important it is always to be updated on digital marketing social trends, and TikTok is one of them. People buy TikTok followers to get famous on this app that is the star kid of the social landcape. Before structuring a marketing strategy, it is essential to know the platform and the target audience. This study is intended as a small guide to get to know this application better and to give useful information to those interested in marketing on Tik Tok.
Let’s see some numbers to understand its scope better.
Launched in September 2016 in China, it has quickly conquered the world! Today it is available in 34 languages and is widespread in 154 countries. As many as 150 million users connect every day. According to data provided by Sensor Tower, it was the most downloaded app in the world in the first quarter of 2018, with 45.8 million downloads, an increase of 275% compared to 2017. In 2020, it has more than 800 million users worldwide.
It is worth 75 billion, and TikTok’s revenue from in-app purchases reached $ 6 million worldwide at the end of 2018.
Impressive figures that show how being present on this social network can be strategic, especially when targeting Generation Z and Millennials.
How TikTok works: other things to know
We have seen how the two most important elements of this famous app are videos and music, but there are also other aspects that you need to know to understand the potential of this marketing channel better.
Interaction between users: following a person on TikTok is really easy, you can also simply “like” with a heart to the video, like Instagram, or you can comment and share videos in other social networks, increasing the reach to go viral. In the favorites section, you can add videos, hashtags, effects, and sounds.
Purchases directly in the app: Like Instagram Shopping, Tik Tok has also introduced sponsored hashtags to purchase directly from the app. It is a really interesting idea for brands and marketers interested in investing in this channel. Tik Tok even has a virtual currency that users can donate to their favorite creators. You can also buy TikTok followers to increase your visibility.
Challenges: these are challenges between users. They can focus on songs such as Oh Na Na Nah Dance Challenge vs. Didi Dance Challenge. Or the challenges can be on a specific theme such as Lip Challenge, where beauty-loving users have challenged each other with Lip Gloss!
Who are the TikTok followers?
As mentioned before, Tik Tok is the app that Generation Z likes. The Global Web Index gives us some numbers. It seems that 41% of TikTok users are between 16 and 24 years old.
In China, on the other hand, 75% of Douyin users are between 18 and 35 years old. In China, it has 500 million active users every month, but the figures for that part of the world are known to be huge.
What is the secret of Tik Tok’s success among the very young?
First of all, is that it is unlikely that there will be mom and dad on Tiktok! According to studies on Generation Z indicate that young people prefer social networks where there are no parents and consider Facebook as an old-age social, for example.
Another component to decree the success of this social network is that you can do everything with the app. With your smartphone in hand, you find old and new friends, who enjoy singing the latest hit of the moment. Its use is really easy and intuitive, everyone can do it, and the engagement rate is really high. An immediate viral effect is created an enormous scale. The boys “admire” their peers who are seen as a source of inspiration. Again, according to the Global Web Index, 60% of users interacted either with a like or with a comment on a video, and 55% uploaded a video.